Most people think they have an offer.

What they usually have is one thing they sell.

That’s necessary, but it’s not enough.

In practice, you need at least two offers:

One paid.
One free.

And they do VERY different jobs.

Your paid offer is what clients actually pay you for.

The problem is, on its own, it’s rarely clear or compelling enough to lead with in cold or warm outreach.

“Let’s book a call” doesn’t work the way it used to (more on this below).

Which brings us to the second offer.

Your free offer.

This isn’t just content.
And it isn’t just a teaser.
It’s a small slice of your real service.

Something useful on its own.

The job of this free offer is simple: earn attention without asking for time.

There are 3 reasons this matters:

1 | Deliverability

If your first message asks for a call, inbox providers see that pattern instantly.
Those emails get filtered, throttled, or buried.

A value-first offer looks different.
It reads like help, not a pitch.
That alone improves inbox placement.

2 | Replies

People don’t respond because you’re qualified.
They respond because you’re useful.

A clear value offer gives them a reason to engage without committing to a meeting.
That lowers friction and increases replies.

3 | The sales call itself

When someone books a call after receiving real value, they show up differently.

They’re not skeptical.
They’re not guarded.

They’re grateful.

It’s the same dynamic as inbound.

They’re already half sold because you’ve demonstrated judgment and expertise before the call.

That’s why close rates go up.

Think of your free offer as a slice of your paid work.

Not a giveaway.
Not a trick.

Just the right first step.

If this feels hard to define, that’s normal.
It’s much harder to see clearly when it’s your own business.

This is exactly what we help with.

If you want to map out your outreach strategy and make sure both your paid and free offers are clear going into 2026, you can book a call here.

We’ll pressure-test your offers so you:
– land in the inbox
– get more replies
– and run better sales calls with higher close rates

Rooting for you,
Tom

Whenever you're ready... here are 3 ways we can help you grow your biz:

1 | Book an Outreach Strategy Call - CLICK HERE

I’ll share a few outreach strategies specific to your offer that will start converting your target prospects.

We might work together. We might not.

In either case you'll walk away armed with new ideas to grow your business.

2 | Get Your Custom LinkedIn Profile Upgrade - CLICK HERE

Drive the right profile visitors and turn them into leads with a Professional LinkedIn Profile Upgrade.

3 | Work With Us - CLICK HERE

Start generating leads and selling your services by doing outreach you feel good about (and most importantly actually works).