Most B2B service providers treat outbound like it’s one-and-done.

Send a message. Hope for a call. Move on.

That approach leaves a ton of opportunity on the table.

Because not everyone who’s interested in what you do is ready to book a call right now.

-Their kid is sick.

-Family is in town.

-They have a huge meeting to prep for.

They truly NEED what you offer…it’s just bad timing.

If you only focus on “ready now” leads, you miss the much bigger pool of “ready later” leads you could be nurturing right now.

That’s why “Value Offer” outreach works crazily better - here’s a video I made on the subject outlining the 4 steps to it:

A Simpler Way to Do Outreach (That Compounds Over Time)

Here’s the 4-step process that every B2B service company should be executing, and it’s dead simple:

Step 1 – Create your value offer
A value offer is a slice of your service that starts solving a real problem for your prospect.
It could be a short video, a quick audit, a tool, a checklist, or a workshop invite.
The goal: help first, sell later.

Step 2 – Craft personalized messaging
Your message should make it obvious it couldn’t have been sent to anyone else.

Reference their role, work they’ve shared, or something happening in their market.

Name a likely problem they have, explain your value offer, and ask permission to send it.

Step 3 – Send your value offer
Once they say yes, send it over.

Now you’re starting the relationship from a place of service AND setting yourself up for much warmer, higher-converting sales call.

Step 4 – Add them to your newsletter
This is where the compounding happens.

Every “yes” you get to your value offer becomes a new contact you can nurture, whether they’re ready now, in 2 weeks, or in 2 years.

Now you’re not just chasing this week’s meetings.

You’re building a list of engaged, educated prospects who already see your value and setting yourself up for a much more powerful pipeline.

Why This Works So Well

1 | You can feel good about your outreach - you’re genuinely helping people, not just pitching them.

2 | You build a better pipeline - every outreach motion feeds both immediate opportunities and long-term nurture.

3 | You set up better calls - prospects show up knowing what you do and grateful for the help you’ve already given them.

If you want some ideas for YOUR outreach strategy, just reply “compound” and I’ll send my thoughts on what would work well for your service/offer.

Rooting for you,
Tom

Whenever you're ready... here are 3 ways we can help you grow your biz:

1 | Book an Outreach Strategy Call - CLICK HERE

We'll come up with a solid outreach strategy and how to effectively deliver your offer to your target prospects via LinkedIn or cold email.

We might work together. We might not. In either case you'll walk away armed with new ideas to grow your business.

2 | Get Your Custom LinkedIn Profile Upgrade - CLICK HERE

Drive the right profile visitors, turn them into leads, and get a customized lead list + scripts to start doing outreach for your specific offer (Done-For-You Service).

3 | Work With Us

Start generating leads and selling your services with one of our outreach programs:

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