Most people think outreach “doesn’t work” because they tried one idea, once, and it flopped.

What I keep seeing across accounts and clients is that whenever their past outreach failed, it was simply because of a lack of testing.

One offer.
One message.
One audience.

Then a conclusion was drawn.

But there’s a much faster, saner way to do this.

Think of outreach like small experiments, not big bets.

Here’s the framework:

1 | Shrink your offer

Don’t lead with your full service.
Lead with a slice of it.

I call this a “Value Offer”.

Something small you can deliver quickly that your prospect would genuinely find useful.

A short teardown.
A quick audit.
A one-page snapshot.
A tool to help them see a new angle or info.
A brief Loom walking through 2–3 opportunities.

Not a pitch.
Just help.

2 | Test a few ideas at once.

Pick 2–4 different value offers you think could work.

Then test each one with a small batch - around 50 prospects per idea.

That’s enough volume to get the signal you need.

You can run all of this in a single week.

3 | Be clear on WHAT you are testing

There are really only three variables that matter:

1. The value offer
   What is the specific slice of help you’re offering?

2. The audience
   Who exactly are you offering it to? Different segments respond very differently.

3. The message
   How you frame the problem and invite them to the value offer.

You can mix and match these, but keep each test clean so you know what’s actually working.

By the end of the week, one of these WILL stand out.

More replies.
Better conversations.
Less resistance.

That’s your winner.

And once you find it, that’s when you go all in.

Scale the volume.
Reuse the structure.
Keep outreach running in the background.

This is the part people miss.

If you ever feel stuck, or start thinking “outreach doesn’t work,” this is the reset.

One week.
A few small tests.
Clear signal.

If you want, I can plug this exact testing setup to your biz and suggest 2–3 value offers worth trying.

Just reply “TEST” and I’ll send it over.

Because outreach is an incredible unlock once you get it working.

Rooting for you,
Tom

Whenever you're ready... here are 3 ways we can help you grow your biz:

1 | Book an Outreach Strategy Call - CLICK HERE

I’ll share a few outreach strategies specific to your offer that will start converting your target prospects.

We might work together. We might not.

In either case you'll walk away armed with new ideas to grow your business.

2 | Get Your Custom LinkedIn Profile Upgrade - CLICK HERE

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3 | Work With Us - CLICK HERE

Start generating leads and selling your services by doing outreach you feel good about (and most importantly actually works).