Let’s cut through the noise for a minute.

After 18+ years doing outreach across industries, I’ve found there are really only three factors that actually matter:

-Targeting

-Messaging

-Volume

Everything else….funnels, automations, fancy sequences…they’re all noise unless you nail these three.

Let’s break them down:

1. Targeting:

Go from “who could use this” to “who must use this”

Most folks think they know who their audience is. But AI has changed targeting completely.

We can now analyze public data - websites, job posts, social profiles, and so many attributes that are frankly a bit spooky.

For one of our clients I was looking to find companies over $25m in revenue that had no careers page, bad glassdoor reviews and recently hired a new CHRO.

I got a list of thousands. Extremely accurate.

In short, you can now find attributes that will tell you whether or not a company is actually needs what you sell.

• Hiring roles that map to your service?

• Expanding in a region you specialize in?

• Showing signs of inefficiency or outdated tooling in reviews or case studies?

AI tools can find and score all of that, so you’re only messaging companies that already show evidence of pain.

When you get targeting right, your reply rate doubles before you ever touch your copy.

2. Messaging:

Lead with relevance, not personalization

The biggest trap I see? People confuse personalization with relevance.

Saying “I saw you went to Ohio State” isn’t relevance - it’s lazy rapport.

Relevance means:

“Looks like your team’s launching in three new markets this quarter. Here’s a blueprint we made on scaling operations in new cities without adding headcount.”

Connect what they’re doing to what you can help them solve.

Your first message should never be about you - it should be a small, credible offer to solve something specific they care about.

That’s what we build for clients every day: Value Offers

Useful, bite-sized insights, reports, videos, or tools that demonstrate expertise before asking for anything in return.

3. Volume:

Quality outreach still needs quantity

Here’s the math nobody likes to talk about…

If you’re only sending 50 messages a week, you’re not even testing enough to get signal.

And if you want to do linkedin outreach (I recommend starting there and then scaling to email for most), volume will be your enemy.

That’s why we use tools that find open-profile prospects - people who can receive messages without a connection request. These people are WAY more active on the platform and five times more reachable.

It’s how we scale campaigns to 250+ quality messages per week without breaking platform limits.

Volume matters because the right message only works if enough of the right people see it.

Quick takeaways:

• Targeting gets you in front of the right people.

• Messaging earns their attention with value.

• Volume ensures you have enough conversations to turn attention into business.

Nail those three and everything else starts to click.

Want me to diagnose your outreach or share some strategies to get those warm replies coming in?

Grab some time with me.

Now go enjoy your Saturday! I’m about to roll up the sleeves for some pumpkin carving with the kiddos.

Rooting for you,
Tom

Whenever you're ready... here are 3 ways we can help you grow your biz:

1 | Book an Outreach Strategy Call - CLICK HERE

We'll come up with a solid outreach strategy and how to effectively deliver your offer to your target prospects via LinkedIn or cold email.

We might work together. We might not. In either case you'll walk away armed with new ideas to grow your business.

2 | Get Your Custom LinkedIn Profile Upgrade - CLICK HERE

Drive the right profile visitors, turn them into leads, and get a customized lead list + scripts to start doing outreach for your specific offer (Done-For-You Service).

3 | Work With Us

Start generating leads and selling your services with one of our outreach programs:

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