I grew up fishing.

Still love it.

But what you learn early on is that actually catching fish has very little to do with just “getting out there” and everything to do with a dozen small factors lining up at once…

Right body of water.

Right depth.

Right lure.

Right action on the lure.

Right time of day.

Right species you’re going for.

You can do nine things right and still go home empty-handed if one piece is off (trust me I’ve gone home fishless plentyyy of times).

And the more I’ve done outreach, the more I’ve realized the same truth applies.

People talk about outreach like it’s one skill.

It’s not.

It’s an ecosystem.

You need the right tools.
The right infrastructure.
The right data.
The right insights.
The right offer.
The right message.
The right volume.
And the right follow-ups.

Miss any one of these, and your results get cut in half….or literally zero.

That’s why most B2B service providers think they have an outreach problem…
when really they have an alignment problem.

They’re fishing with the wrong lure.
Or in the wrong water.
Or at the wrong depth.
Or they’re trying to catch trout with gear meant for bass.

Here’s what “the right setup” actually looks like in outreach:

1 | Targeting that’s based on real signals
Not “any company that might need me,” but specific indicators that match your service.

2 | Messaging that speaks to their current reality
Not personalization for the sake of it…. relevance that proves you understand their world.

3 | Infrastructure that protects deliverability
Healthy domains and/or warmed up linkedin profiles that produce messages capable of landing in the inbox.

4 | A value offer that earns attention
A small, useful asset that opens the door without pitching (and compounds your leads as you go).

5 | Volume that gives you insight
Consistent output so you can learn what works, not just hope.

Put those together, and outreach starts to feel less like guessing…
and more like fishing with intention.

You know where to cast.
You know what bait works.
You know how long to stay in the water.
And when a reply comes in, it feels predictable, not lucky.

If your outreach feels scattered or inconsistent, it’s usually not because you’re doing it “wrong.”

It’s because a few parts of your setup aren’t aligned.

If you want help tightening the system….the targeting, the messaging, the value offer, the infrastructure, etc.. book a call below and we’ll map out the exact strategy for your service.

Now go enjoy your Thanksgiving!

Rooting for you,
Tom

Whenever you're ready... here are 3 ways we can help you grow your biz:

1 | Book an Outreach Strategy Call - CLICK HERE

We'll come up with a solid outreach strategy and how to effectively deliver your offer to your target prospects via LinkedIn or cold email.

We might work together. We might not. In either case you'll walk away armed with new ideas to grow your business.

2 | Get Your Custom LinkedIn Profile Upgrade - CLICK HERE

Drive the right profile visitors, turn them into leads, and get a customized lead list + scripts to start doing outreach for your specific offer (Done-For-You Service).

3 | Work With Us

Start generating leads and selling your services with one of our outreach programs:

LINKEDIN OUTREACH

EMAIL OUTREACH