Most people think outreach is about persuasion.

I think it’s about service.

For years, the playbook was pretty simple…

Reach out, pitch your offer, and hope someone says yes.

But the truth is, that approach is burning out fast.

Prospects are tired of being pitched.

They’re busy. Their guard is up.

What they do respond to…is help.

And the good news is, we now have the tools to do that at scale.

This is the future of outreach I’m most excited about: leading with what I call a value offer - a small, immediately useful slice of your expertise that helps your prospect solve a real problem before you ever ask for a meeting.

Here’s how we do it for clients (and how you can too):

First, we get crystal clear on three things:

• Who their ideal clients are

• What their ideal client pain points are

• How can we start solving those pain points immediately

From there, we build a resource for them, not about us.

That might be:

• A short video that addresses a few key insights they are likely not aware of

• A 1-page audit that surfaces missed opportunities in their current strategy

• A quick competitive benchmark report showing how they stack up against rivals

• A mini calculator that reveals hidden costs or inefficiencies

• A short Loom teardown pointing out 2–3 quick wins they could implement now

All of this is possible today with AI.

We’ll feed their public site, LinkedIn, or other data into various AI tools to surface insights, then wrap those insights into something tangible…..a video, a one-pager, a tool and ask permission to send it.

The key is that we don’t just send it blindly.
We ask permission first.
Something like:

“Hey, I can put together a short snapshot showing how your customer sentiment compares to your top 3 competitors - would that be useful?”

It’s low-pressure. It’s easy to say yes to. And it starts the conversation from a place of helping, not selling.

The result?

• Reply rates shoot up because the message is relevant and useful.

• Calls go better because prospects show up with gratitude, not skepticism.

• And even if they’re not ready to buy today, you can now keep them in your orbit - which compounds your pipeline over time.

This is the kind of outreach you can feel good about doing.

Because whether they become a client or not, you’ve helped them win.

That’s what modern outbound looks like.

And the businesses that build around this approach now are going to run circles around the ones still blasting cold pitches.

Want help coming up with your own “Value Offer”?

Grab some time with me and we’ll figure it out together:

Now go enjoy your Saturday!

Rooting for you,
Tom

Whenever you're ready... here are 3 ways we can help you grow your biz:

1 | Book an Outreach Strategy Call - CLICK HERE

We'll come up with a solid outreach strategy and how to effectively deliver your offer to your target prospects via LinkedIn or cold email.

We might work together. We might not. In either case you'll walk away armed with new ideas to grow your business.

2 | Get Your Custom LinkedIn Profile Upgrade - CLICK HERE

Drive the right profile visitors, turn them into leads, and get a customized lead list + scripts to start doing outreach for your specific offer (Done-For-You Service).

3 | Work With Us

Start generating leads and selling your services with one of our outreach programs:

LINKEDIN OUTREACH

EMAIL OUTREACH