Here’s something I’ve learned after sending millions of outbound messages over the last 15+ years:

Your outreach message isn’t the only thing your prospect sees.

In fact, most of the time… if they’re interested, their next move is to go look you up.

Usually on Linkedin.

And that’s where a lot of Founders/Executives/Sales Leaders lose the deal before it ever starts.

Go ahead… google your first name + last name + company (ie “Bugs Bunny Acme Inc”)

You will see the link to your personal linkedin profile displayed in the top 3 results (please reply to this email and tell me if this is not the case).

If your profile just says, “I help businesses grow” or “I’m a consultant,” prospects hit the back button.

It’s too vague.

It doesn’t signal value.

And it erodes confidence because they can’t instantly connect the dots.

Here’s the big mistake I see:

In outreach messages, folks love to send WHAT they do, and MAYBE include some sort of outlandish promise of results.

But prospects don’t care about WHAT you do.

And they certainly don’t care about the promise of results from a complete stranger.

They care about the transformation you achieve for them.

But even talking about THAT is too much too soon. Outreach still works best when you lead with a value offer.

Something helpful, bite-sized, and relevant.

Folks get this backwards all the time.

So what the heck do I do here TOM?

Simple.

--Describe their likely problem (relevant to what you offer) in THEIR words.

--Offer a free resource (that precedes your paid offer) for them to start solving that problem.

Then when they visit your linkedin profile?

THAT’S when your clear, benefit-driven positioning does the heavy lifting.

If your LinkedIn banner, headline and about section clearly state the unique transformation you achieve, everything changes:

--Prospects feel more confident saying yes to your value offer.

--Sales calls start on stronger footing, because they already know the end result you help people achieve.

--You show up as credible, not confusing.

Here are 2 examples:

A nutrition coach could say, “I’m a nutrition coach.”

Or, they could say: “I help busy parents lose 15 pounds in 90 days without giving up carbs, using a simple meal-prep system.”

Same with a leadership consultant.

They could say, “I work with executives on culture.”

Or they could say: “I help healthcare executives cut turnover in half by building team cultures that retain top nurses.”

See how those statements make the value obvious at a glance?

That’s what prospects should see when they look you up.

The bottom line…. lead with value offers in your outreach.

THEN make sure your profile clearly shows the transformation you deliver, so when prospects click through, your positioning seals the deal.

Want a benefit-driven statement that you can add to your linkedin profile for YOUR service/offer?

Reply “statement” and I’ll cook up a great one for you.

Rooting for you,
Tom

Whenever you're ready... here are 3 ways we can help you grow your biz:

1 | Book an Outreach Strategy Call - CLICK HERE

We'll come up with a solid outreach strategy and how to effectively deliver your offer to your target prospects via LinkedIn or cold email.

We might work together. We might not. In either case you'll walk away armed with new ideas to grow your business.

2 | Get Your Custom LinkedIn Profile Upgrade - CLICK HERE

Drive the right profile visitors, turn them into leads, and get a customized lead list + scripts to start doing outreach for your specific offer (Done-For-You Service).

3 | Work With Us

Start generating leads and selling your services with one of our outreach programs:

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