How I generate 3-5x more leads in an outreach campaign

Most people treat outreach like a numbers game.

But the truth?

The right approach makes all the difference, and this one consistently pulls in 3-5x more qualified leads.

And the best part?

It stacks.

Over time, this method quietly builds a compounding pipeline of future buyers.

Here’s the basic idea:

I reach out and ask if I can send over a helpful resource that tackles a problem I know my prospect likely has.

In my case, it’s a quick video audit of their LinkedIn profile.

Why that? Simple: if you're doing outbound and your LinkedIn presence is confusing or forgettable, you're losing leads before you even get a chance.

Now you might be thinking, “Cool, Tom, but that’s not really what I do.”

Exactly. The point isn’t the LinkedIn video - it's the strategy behind it.

You can use this framework no matter what you sell:

• Selling commercial real estate? Offer a 2-minute breakdown on 3 rookie mistakes investors make on their first deal.

• Selling IT solutions? Send a quick explainer with 3 ways mid-size companies overspend on tech.

• Executive coach? Share a mini case study on how your last few clients got from stuck to thriving.

Why video? Because it’s personal, it’s fast, and it lets your expertise shine in a way a cold pitch never could.

A few benefits of doing it this way:

• You stand out and get more replies

• You lead with real value, not a pitch

• Your conversations feel natural, not forced

• Your sales calls start with “That was helpful…” instead of “What is this about?”

But the real power of this approach?

It builds a warm list of future buyers.

Only a tiny slice of your market is ready to act right now. Most need time and value before they’re ready to raise their hand.

This kind of outreach turns cold leads into warm prospects who stick around.

Some will reply immediately.

Many others will circle back in 30, 60, 90 days and they’ll remember exactly who helped them first.

That’s the power of playing the long game.

Of course, none of this works without a smart follow-up process. But that’s another convo.

Just ask yourself: would you rather “check in”… or follow up with “Did you get a chance to watch that video I made for you?”

If you want to brainstorm how this could work for your offer, grab a time on my calendar and we’ll map out a game plan.

Book Your Outreach Growth Strategy Call Here

Talk soon,
Tom