You’re probably sitting on the most valuable asset in your business.

And it’s rotting in a Zoom folder.

Most of you are recording your prospect calls already.

Gong. Zoom. Google. HubSpot. Whatever.

But then you move on to the next thing and never look at them again.

Which is wild, because those calls are the closest thing you’ll ever get to a cheat code:

Real people.
With real problems.
Using real language.
Telling you exactly what they care about.

If you treat those calls as “just another meeting,” you lose.

If you treat them as raw material, you can build almost every sales and marketing asset you need.

Here’s how:

1. Steal their words

Your copy shouldn’t come from your head.
It should come from their mouth.

Prospects are already telling you how they describe their pain, their situation, and their goals.

“I’m worried about…”
“The real problem is…”
“We’ve tried X, but…”

That’s your outbound copy.
That’s your ad headline.
That’s the line at the top of your landing page.

If you’re not lifting phrases straight from your calls, you’re making your life harder.

2. Turn follow-ups into mirrors

Most follow-up emails read like they were written for a template library.

A better version sounds like:

“On the call you said your biggest concern was X… and that Y keeps stalling because Z. Here’s how we’d attack that first.”

You’re not inventing anything.
You’re reflecting their own logic back to them, clearly.

That does two things:

• Shows you were actually listening.

• Makes the next step feel like the natural conclusion to their own thinking.

3. Turn calls into content (with proof)

You don’t need to sit around “coming up with content ideas.”

You already have them.

Pick a call.
Grab a moment where someone described a problem.
Walk through:

• What they were stuck on

• How you unpacked it

• What you recommended

• What happened next (even if it’s early)

That’s a LinkedIn post.
That’s a newsletter.
That’s a case study seed.

It’s specific, it’s grounded, and it makes your expertise obvious without you having to scream “we’re experts.”

4. Use calls as market research

If you’re talking to the right people, every call teaches you something about your market:

• The trigger that made them start looking

• The alternative they tried before you

• The objection that shows up right before they buy

• The words they use for outcomes (not your internal jargon)

Log that.
Patterns = positioning.
Objections = assets you need to build.
Language = copy.

You don’t need a fancy research project.
You just need to stop letting these insights evaporate after 30 minutes.

5. Feed your outbound machine

Most outbound is written in a vacuum.

The best outbound is written with receipts.

Take the real pain points from your calls and reverse-engineer:

• Openers that reference the exact situation you keep hearing

• Short stories pulled from real client scenarios

• One-liners that sound like something a prospect would actually say

If strangers are replying with, “Yep, that’s exactly what we’re dealing with,”
that didn’t come from creativity. It came from listening.

If you’re not doing any of this yet, start with one thing:

Re-watch one recent call.
Write down the exact phrases they used for:

• the problem

• the impact

• the desired outcome

Then update one asset: a follow-up email, a cold email, a headline.

Do that every week and your “marketing strategy” quietly gets sharper.

And if you’re not booking enough calls to even have transcripts to mine?

That’s the first fire to put out.

Whenever you're ready... here are 3 ways we can help you grow your biz:

1 | Book an Outreach Strategy Call - CLICK HERE

We'll come up with a solid outreach strategy and how to effectively deliver your offer to your target prospects via LinkedIn or cold email.

We might work together. We might not. In either case you'll walk away armed with new ideas to grow your business.

2 | Get Your Custom LinkedIn Profile Upgrade - CLICK HERE

Drive the right profile visitors, turn them into leads, and get a customized lead list + scripts to start doing outreach for your specific offer (Done-For-You Service).

3 | Work With Us

Start generating leads and selling your services with one of our outreach programs:

LINKEDIN OUTREACH

EMAIL OUTREACH