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- 5 steps for your linkedin profile to convert prospects
5 steps for your linkedin profile to convert prospects
Instead of just being a placeholder or resume...
Prospects are visiting your profile, but not taking action.
Maybe you’ve even reached out, but they’re hesitating.
They're still checking your profile….again.
If you haven’t given your profile some solid attention, you're definitely losing leads.
Here's how you quickly turn your LinkedIn profile into your strongest sales asset in 5 steps:
1 | Revisit Your Headline
Still using "Founder at [Company]"?
Instead, clearly communicate immediate value:
“Helping [Target Audience] get [Specific Result] without [Common Frustration]”
Your headline should instantly tell them why you're worth responding to.
2 | Upgrade Your Banner - Fast
It's prime real estate that converts hesitant prospects into curious leads.
Your banner should:
Clearly state WHO you help
Highlight WHAT you achieve for them
Point them clearly to the next step
Example:
"Helping SMBs Turn Their IT Department From A Cost Center To A Profit Center"
3 | Supercharge Your 'About' Section
Turn it into a quick, engaging mini-sales pitch:
Start by addressing their top challenges or questions.
Clearly explain your unique solution.
Add a quick credibility boost (short testimonial or success stat).
End with a simple CTA: “DM me for a 2-minute video showing how it works.”
4 | Showcase Your Expertise in Your “Services” Section
This is a great place to add logos of companies you’ve worked with, or testimonials, or just a list of your flagship services.
Here’s how I have mine setup:

5 | Tell Prospects What To Do Next In Your “Featured Section”
This is a big one.
Because if you don’t explicitly tell people what to do next to engage with you, they won’t.
If you don’t have this section enabled already, go add it now.
Then tell prospects what their next step should be.
-Book a call
-Grab a resource
-Join your newsletter
-Watch a video
Whatever it is, put them on your desired path.
BONUS: Maximize Your LinkedIn Link
Under your headline, don’t link generically - link strategically:
Quick case study
Short explainer video
High-value resource
Your prospects are clicking. Make sure they land somewhere meaningful.
Your LinkedIn profile should always do the heavy lifting for you.
Want hands-on support refining yours?
We’ll get it done for you in less than a week (see examples on that page).
Rooting for you,
Tom
Whenever you're ready... here are 3 ways we can help you grow your biz:
1 | Book an Outreach Strategy Call - CLICK HERE
We'll come up with a solid outreach strategy and how to effectively deliver your offer to your target prospects via LinkedIn or cold email.
We might work together. We might not. In either case you'll walk away armed with new ideas to grow your business.
2 | Get Your Custom LinkedIn Profile Upgrade - CLICK HERE
Drive the right profile visitors, turn them into leads, and get a customized lead list + scripts to start doing outreach for your specific offer (Done-For-You Service).
3 | Work With Us
Start generating leads and selling your services with one of our outreach programs:
