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3 practical ways to use AI to generate more leads
Even if you're not a "tech person"
Tom Ryan
October 08, 2025
If you’ve been wondering how to actually use AI to get more leads instead of watching some tech bro talk about “automated workflow”…here are three practical ways that work right now.
These aren’t hacks or gimmicks.
They’re the same things we use with clients to fill pipelines faster, get better conversations started, and compound campaigns as we go.
Here they are:
1. Use AI to identify why your prospect might need you
Your best insights are already hiding in plain sight - on your prospect’s website, LinkedIn, or press releases.
With tools like ChatGPT and Perplexity, you can feed in those public pages and ask:
“Based on this company’s website and recent activity, what challenges or opportunities might indicate they’d benefit from [your service]?”
AI will surface clues you might miss: outdated messaging, weak positioning, hiring patterns, missed SEO opportunities, customer churn signals, or anything else that ties back to your expertise.
Then you can use those insights directly in your outreach message:
“Noticed you’re hiring multiple customer success roles. Teams usually do that when retention pressure starts rising.
I can share a quick audit we use to reduce churn - want me to send it?”
This reframes your message from cold pitch to warm observation.
2. Turn your sales calls into lead-generating content (and follow-ups)
Every discovery call you have is gold.
Inside those 20–60 minutes are:
– The exact questions your ideal clients are asking
– The objections that stop deals
– The moments they say “that’s interesting”
Instead of letting that disappear, record every call with Fathom, then feed the transcript into ChatGPT and ask:
“Summarize the 3 most important insights or themes from this conversation. Turn them into one short follow-up email and one LinkedIn post.”
Now you’re not just following up - you’re building content that speaks directly to your market’s reality.
It keeps you top-of-mind and reinforces that you get their world.
3. Create “Value Offers” that give insight before you sell
This is my favorite use of AI right now - and the one that changes everything about outreach.
A Value Offer is a small, immediately useful resource that delivers a slice of your service without a sales pitch.
Think:
– A one-page benchmark report generated with ChatGPT and Gamma
– A mini audit recorded with Loom
– A competitor comparison pulled together using Perplexity
All you need is a few public URLs (their site, their LinkedIn, their press) and a structured prompt like:
“Analyze this company’s positioning and surface 3 insights or opportunities they might be missing.”
Wrap that into a clean one-pager or short video, and ask permission to send it:
“Hey, I can put together a quick snapshot of how your [X] compares to [Y]. Would that be useful?”
This is the kind of outreach that scales without losing its soul. Every message you send adds value, builds credibility, and expands your audience, even when someone doesn’t reply.
Because the goal isn’t just to book a call today; it’s to build a brand that earns trust at every touchpoint.
Hope that helps!
Rooting for you,
Tom
Whenever you're ready... here are 3 ways we can help you grow your biz:
1 | Book an Outreach Strategy Call - CLICK HERE
We'll come up with a solid outreach strategy and how to effectively deliver your offer to your target prospects via LinkedIn or cold email.
We might work together. We might not. In either case you'll walk away armed with new ideas to grow your business.
2 | Get Your Custom LinkedIn Profile Upgrade - CLICK HERE
Drive the right profile visitors, turn them into leads, and get a customized lead list + scripts to start doing outreach for your specific offer (Done-For-You Service).
3 | Work With Us
Start generating leads and selling your services with one of our outreach programs: