Most founders I talk to say the same thing:

“We created a lead magnet…but it didn’t generate leads.”

There’s a simple reason for that.

Most lead magnets aren’t valuable.
They’re veiled pitches.

They describe the problem.
They hint at the solution.
And then they ask for a meeting.

Prospects can feel that instantly.

A CFO doesn’t need another PDF titled “5 Ways to Improve Efficiency.”
A CRO doesn’t need another checklist about “reducing churn.”
A founder doesn’t need another “ultimate guide” written for everyone and no one.

It all sits on the surface….and nothing actually gets solved.

That’s the difference between a lead magnet and a true “Value Offer”.

A lead magnet explains the problem.
A value offer starts solving it.

Here’s what that looks like in practice:

A company knows they have operational inefficiencies.
What they don’t know is where those inefficiencies actually live.

Is it onboarding?
Fulfillment?
Communication loops?
Role clarity?
Hand-offs?

A lead magnet tells them why inefficiency is painful.

A value offer shows them where the pain is coming from.

It gives them a slice of your service - a small, concrete deliverable that reveals something they didn’t know:

“This bottleneck is costing you 3 hours per week.”
“Your messaging is creating friction in these two specific places.”
“Your sales process has one gap that’s creating most of the drop-off.”

When you show someone something specific about their situation, two things happen:

1. They see the real magnitude of the problem.

2. They trust that you know how to fix it.

Because if the free thing reveals that much clarity…
the paid thing must go much deeper.

That’s why value offers convert.
Not because they sell, but because they help.

And that’s exactly what creates confidence + trust way faster than any pitch ever will.

If you want us to help you build a value offer that actually opens doors, and replaces the dead lead magnet you’re probably sitting on - book a call with our team and we’ll build it with you in 30min or less.

That way you can head into the new year with a solid offer that starts the right conversations with the right people.

Rooting for you,
Tom

Whenever you're ready... here are 3 ways we can help you grow your biz:

1 | Book an Outreach Strategy Call - CLICK HERE

We'll come up with a solid outreach strategy and how to effectively deliver your offer to your target prospects via LinkedIn or cold email.

We might work together. We might not. In either case you'll walk away armed with new ideas to grow your business.

2 | Get Your Custom LinkedIn Profile Upgrade - CLICK HERE

Drive the right profile visitors, turn them into leads, and get a customized lead list + scripts to start doing outreach for your specific offer (Done-For-You Service).

3 | Work With Us

Start generating leads and selling your services with one of our outreach programs:

LINKEDIN OUTREACH

EMAIL OUTREACH